High Contrast shot and produced a controversial campaign for the new Antonio Federici Ice Cream in 2009. Working with creative director Matt O’Connor, High Contrast provided the models, props, styling and photography for the campaign.

The ads rolled out in Delicious Magazine and attracted attention from National Press and from around the globe after the ‘Kiss Temptation’ ad was banned by the ASA.

Antonio Federici Gelato Italiano has recently been Voted Best Ice Cream in the World by The International Ice Cream Consortium 2009 and is now available to buy in Sainsbury’s and Waitrose.