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Coriander wanted a luxurious booklet, which their partnered venues could give out to prospective customers. As Coriander are suppliers to some of the most prestigious wedding venues nationally, their marketing materials need to be of a high quality. Their ethos of innovation, dedication, perfection was paramount through designing the materials.
A unique B5 brochure was designed to sit inside an A4 folder. Using a less common format such as a ‘B’ size emphasises the how Coriander are not ‘run-of-the-mill’ caterers, but unique and of high professionalism. Not only do they offer catering, but bar services, decor and entertainment alongside. All of which was communicated throughout the brochure, with the folder sleeve acting as another area for additional price lists to be inserted as needed.
The crisp and clean font Europa was teamed with a traditional serif font, Caslon, for a trustworthy and modern look throughout the assets. Balancing the fonts throughout the layout was helped by using pull-out quotes for interest and enhancing the value of the Coriander brand in all areas of their business.
Contrasting black and cream, along with soft pastel tones in the images brings a depth to the folder and brochure. We loved working on this beautiful project and considering luxurious stocks and special print finishes such as foils and embossing.
To see how we can help you elevate your brand and get the most out of your promotional materials, get in touch.