Sweco COVID-19 Explainer Video
- Illustration |
We work with Failsworth every year and love the new designs and concepts they bring for their collections. SS20 leaned slightly away from the English rose and country garden offering on SS19, and headed towards a fun and vibrant seasonal offering.
Liverpool was the preferred location. Even on a rainy recce, we saw the potential this cultural and expansive city had to offer. There was loads of fantastic architecture around the centre, with Sefton Palm House and Crosby Beach relatively close by.
Rain threatened our well intentioned plans on shoot day, but the overcast sky quickly cleared leaving beautiful rays of sunshine. The outfits selected by our Stylist married the location with the hats perfectly and every shot has its own story.
The lifestyle images are a core element of the brochure, which is used as a sales tool throughout the season. The products in these images always sell better to Failsworth customers, and are supported by studio images of the main collection.
Pop up banners and promotional emails were also designed to support the SS20 strategy. All of the materials for this collection strongly feature the lifestyle images with a simple and clean design layout.
We’re looking forward to AW20 and already have our thinking caps on for possible locations!