Antruk Branding Project
- Branding |
- Digital |
- Illustration |
Globber approached Contrast Creative to produce 11 videos to showcase their impressive product range. The videos needed to combine informative key selling points plus an aspirational lifestyle element. Each product has its own set of KSP’s and are suited to different riders. Therefore helping the customer purchase the right one is paramount.
These product videos along with a series of accompanying stills would be on retailer websites and used across various social channels including YouTube. As a sales tool, the assets need to entice non-scooting kids and adults to become part of the Globber team and ‘Live Life on Globber’.
It was agreed that each film would be split into a studio element to capture the KSP’s of each product and this would be joined by a lifestyle element to really promote the company’s ethos of fun, liberty and freedom.
As Globber sell into multiple regions internationally, we needed to source locations that would give a European feel without being too location specific. We also had to cast and style nearly 20 people, plus find a talented dog!
We story boarded each element so our filming partners, Standby Productions, were clear what footage was needed to be delivered.
Two days of studio filming was followed by four days in various locations around Greater Manchester. Fortunately we were blessed with the most beautiful weather – it was, dare we say it, perhaps even a bit too hot! However the glorious sunshine enabled us to capture some amazing footage and stills.
Globber wanted us to show the magic moments and personal connections that can be achieved through shared experiences. With our great actors and fabulous locations, we exceeded Globbers expectations.
Working closely with our production partners, the footage was carefully edited into these amazing final films. At the same time our team was busy editing the many images we took.
The final films and images, plus a series of social edits of the films have now been released to all their selling regions for use on their partners websites, instore media and of course the Globber site. All have been very well received. We look forward to working with them again for their 2019 campaign.
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