- Branding |
UBM hold five events on a two yearly cycle. Each event is unique with its own theme and colour palette which must be reflected in all materials to ensure delegates are informed and inspired to attend.
However it is important that each event sits alongside the other events so we have created a common style to be used across the similarly structured content.
Having just finished the fourth of the five events, we love how the group of assets each retain their own identity whilst still being very clearly being part of the same event.
The initial event materials includes web banners, emails and printed invites which are key in communicating the location and conference theme. A VIP invite is sent to selected delegates. This has a more prestigious feel to set it apart for the standard. The Milan 2018 VIP invite was produced on a specialist mirror stock for the wow factor.
Successive items, such as the conference brochures, include more information relating to ticket purchase, flight booking and hotel accommodation. As the content is heavier for these conference brochures, the design is broken up into digestible segments with infographics, illustrations and varying layouts.
The role of these pre event items is to entice delegates and to set the tone of what the delegates can expect.
At the event itself, large scale posters are positioned throughout the space. These work alongside other event items produced including showguides, floorplans and signage. The floorplans especially need to be scalable from large wall graphics, to a foldable A3 pocket guide.
The pocket guide and conference brochures are handed out at the event to all delegates and include a vast array of conference information including a calendar and event timings. Key areas and events within the conference are highlighted in these materials and on the floorplans.
After each event, a report is generated outlining key statistics. This post show report comprises infographics, sponsor information, event photographs and outlines the forthcoming events in the TW portfolio.