Antruk Branding Project
- Branding |
- Digital |
- Illustration |
Dame Hygiene provide a comprehensive range of innovative, state-of-the art hygiene products to customers across all UK industry sectors. Their team is committed to getting to know all their customers so they can provide the right products and services as well as deliver value for money. They required an updated brand and website design that reflected this personal approach which highlights the value of experience and good service in a typically impersonal corporate sector.
We decided that an illustrative route would the perfect way for this brand to show its personality and the warmth of its team. From producing initial moodboards to developing the final style we developed a range of different characters who represented the various sectors and businesses that Dame serviced. We created the logo in parallel so that everything retained the same thread. It was more simplified than its predecessor, again to show this personable side to their business.
With the website we explored more of the illustrative route creating specific compositions for each header graphic. It was also important to Dame Hygiene that visitors to the site could see the wide variety of sectors they serviced so we decided to produce the interactive animated scene for the home page which shows the Dame Hygiene van driving past a range of different businesses serviced by Dame Hygiene. Each building then links to an individual case study allowing the visitor to get more information on the solution provided to that client.
David Harrop, Operations Director