The Cake Crew Brand



Dealing with a host of the major supermarkets and food retailers, it was imperative that The Cake Crew had a brand which reflected their market status. They required a re-imagining of their brand, new marketing materials and a website which would help position them as a serious player in the cake manufacturing sector. It would need to showcase their professionalism within the marketplace, but also reflect their personality.



We delivered a full brand refresh including a hand-drawn logo and a full set of character illustrations, that were done to represent ‘The Crew’ visually. Various scenarios for these sets of characters were produced to be used on all marketing material plus the full company website, which you can see below. The brand has been a real success. As we intended, it was vastly different to any of their competitors brands, giving them a real statement of intent. Instantly recognisable, it has enabled them to really move forward feeling proud of who they are and what they can offer.