Brief

When it was time for the famous Russian ice cream company to ‘drag their elephant’ into the 20th Century, we devised a strategy to melt the heart. They needed a complete re-invention of the brand, without losing sight of their heritage. This is a company proud of its credentials, one of the very few that makes ice cream the ‘old-fashioned’ way using purely natural ingredients, sourced from local suppliers and ethically produced.

Solution

We delivered a new identity that reflects the Sam Po ethos and values in a fresh, modern way, brought to life with colourful illustration. The identity has subsequently been incorporated into all POS material and packaging design.