When we were asked to produce what is now our fourth lookbook for Saira, we wanted to keep the look fresh. Needing to shoot product and still-life photography, there was a collective feeling that we should do something different for this season.
We created custom backgrounds using high contrast colours and shapes to complement the shoes. The insertion of the graphical lines, added a modern look. The layout of the brochure design maximises the use of the beautiful imagery, with full page images and minimal copy, giving the space for the shoes to really standout.
Aditi Chadha, Director, Saira