- Branding |
- Content |
For the third season, Saira approached us to shoot a variety of product and still-life photography for their new range to feature in their AW16 brochure. We evolved the look of the brochure design, building on what we’d previously created by using props and styling to reflect a more autumn and winter feel.
We started with moodboards where we looked at more natural and neutral tones, focusing on textures to work with the shoes. Hard surfaces of concrete combined with weathered driftwood, providing an ideal backdrop for the bright footwear to stand out from. The layout of the brochure design maximises the use of the beautiful product photography, with full page images and minimal copy. We have to agree that this is probably our favourite Saira brochure to date!
Aditi Chadha, Director