- Branding |
Procurement advisory company Odesma approached Contrast Creative for a corporate brochure design specifically aimed at attracting new clients. During our initial discussion we agreed on the flow and format of the brochure which they were then able to generate content for. They supplied us with their brand guidelines, images and content which we then used to create this on-brand printed corporate brochure.
This brochure is a great example of how Contrast can accommodate your brand guidelines to create on-brand marketing materials. This ensures that any new items sits with those already is use as well as your brand to ensure your customers get a consistent visual message.
We used the assets supplied to us and then applied our design abilities to ensure that the content looked as good as it could. A square format was chosen as a more comfortable size that their traditional A4 brochure. When discussing print finishes the client advised us that it was important that the brochure didn’t diminish visually. We proposed a matte laminate to add a protective layer but also to give a considered and tactile finish. Finally we sourced envelopes which we colour matched to further the brand consistency. We look forward to producing more on-brand items for Odesma in the coming months.