Antruk Branding Project
- Branding |
- Digital |
- Illustration |
Network Scaffolding wanted a brochure design that illustrated the large scale of their projects and also their impressive position in the industry. The brochure was to be left with prospects at meetings so needed to clearly communicate who Network Scaffolding are, what they do and the unique selling points of their services. The client also wanted to be able to accompany the brochure with a complimentary case study design and updated business card design which would also be presented with the brochure. A method to do this in a functional way was also required.
A bold, confident design style was applied throughout the brochure by using a limited colour palette and simple layout and typography. The red highlights and changing flow of the brochure keeps it interesting for the reader, while not overloading the pages with copy helped as well. Using the photography previously obtained on a day long shoot at a number of sites where Network Scaffolding were currently working, enabled us to create interesting backdrops to the text and subtly reinforce the scale of the projects worked on. By creating a pocket to the inside front cover we created a neat location to house case studies and business cards so that the entire offering to the prospect was self contained and easy to retain.