Antruk Branding Project
- Branding |
- Digital |
- Illustration |
MediaCity Training approached us in anticipation of the launch of their new company which would offer training courses in post production software for those working in the television and video production industry. With only a logo, they needed us to help them shape their branding which would then develop into their online offering. The website needed to not only look the part but needed to be responsive, functional and be straight forward to use.
Given their target market are those working in the television and video they wanted a feeling of animation with their site but didn’t want anything overly fussy or gimmicky. We therefore created a responsive website design that used their distinctive colour palate, gave space for their show reels and also had a subtle parallax effect. With the introduction of some simple yet effective icons, the whole website, whilst relatively small in size, is filled with little design details to help separate MediaCity Training from their competitors. Combined with a simple, yet functional booking system, MediaCity Training is now ready for business.
Alex Macleod, Director, MediaCity Training