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- Illustration |
Harfield produce three seasonal Inspire brochures per year. Each is designed to help their customers see the breadth of products Harfield offer. In turn, the brochures hopefully ‘Inspire’ customers to add the products to their range. The key to making them engaging is to keep the concepts fresh and varied.
Each brochure starts with the photography. We discuss the products and themes of each section with the client and from there will plan sets and colours to bring each to life. With a good amount of cooking on the day, the shoots are often busy but rewarding. It is not a day the staff go hungry!
Each brochure has a seasonal feel and the products and concepts are chosen to compliment the relevant season. The format of the design has changed over the years with the most recent edition having amazing double page spreads to really make the most of the photography.