Contrast Creative

Client

Harfield

Category

Overview

Harfield Components are the UK’s leading manufacturer of polycarbonate tableware. Trading since 1961 they are still a family owned and run business supplying the hospitality, childcare and healthcare industries. We design their Inspire brochures, of which lifestyle photography is a key selling tool.

“Following on from the success of our 2017 editions of Inspire, we had a hard job to make sure the 2018 editions were even better. Contrast were brilliant. The process flowed smoothly and the photoshoots, although hard work, were fun to do. We are over the moon with the results!”
Carol Moodie, Marketing, Strategy and Brand Manager, Harfield Components Ltd.

Brief

Harfield produce three seasonal Inspire brochures per year. Each is designed to help their customers see the breadth of products Harfield offer. In turn, the brochures hopefully ‘Inspire’ customers to add the products to their range. The key to making them engaging is to keep the concepts fresh and varied.

Photography

Each brochure starts with the photography. We discuss the products and themes of each section with the client and from there will plan sets and colours to bring each to life. With a good amount of cooking on the day, the shoots are often busy but rewarding. It is not a day the staff go hungry!

Design

Each brochure has a seasonal feel and the products and concepts are chosen to compliment the relevant season. The format of the design has changed over the years with the most recent edition having amazing double page spreads to really make the most of the photography.