Contrast Creative

Brief

Following on from our previous brochure work with Harfield we were asked to continue evolving the brand by delivering a new brochure design for 2016. We again were to look at the lifestyle photography this time over a larger 98 page format which included a variety of new and exciting product ranges.

Solution

Beautiful photography was at the heart of the lovingly crafted brochure. The bold colourway and type style that had become a theme from the previous outing was also developed to work across an increased number of ranges including barware and a massive new tray section. Each lifestyle shot was carefully planned and, working with Harfield’s very own Masterchef, we created specific dishes to really help enhance the product range. Props and ingredients were added to really bring them to life make the products look mouth-wateringly good. Delicious.