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We knew from the very first meeting with Frazer John in their funky astro-turfed office that they turn the corporate recruitment sector on its head. They have a completely personal approach to reaching out to their client base.
They wanted a new Marketing Pack. Something that their consultants could leave with potential clients that would explain who Frazer John are, what they do and why they’re different. As each client is different, the pack needed to be customisable so that the information being provided was relevant to the specific client.
Folder design – Something slick on the outside but once opened you get the real feel of Frazer John. The vibrant purple and teal gradient competing with the heavy typography invites you to instantly toy with the idea of what working with Frazer John is about.
A5 Leaflet – We rolled out the colour palette and used oversized typography to create a simplistic layout that still delivers all necessary information.
Brand Insert – We created a leaflet for each industry Frazer John specialises in. This allowed them to ensure each client could see the specific service offering that was relevant to them.
Consultant Template – Each consultant needed their own information sheet. We created a bespoke template that allowed Frazer John to generate one for each consultant whilst ensuring that they still maintained their brand identity.
Frazer John are able to pull the relevant items together to create a bespoke pack for each potential client.