Antruk Branding Project
- Branding |
- Digital |
- Illustration |
Following on from the very successful SS17 brochure, we wanted to continue with the combination of great photography and beautiful design. The client wanted to stay closer to home for this shoot and so we were tasked with finding a location that would provide a stunning backdrop to the client’s stylish hats. They also wanted the two brochures for the year to have a similar style but for this brochure’s styling be evolve to suit the new season.
We scouted a number of locations before deciding on Saddleworth’s rugged charms to be the home for this season’s shoot. We again sourced models, MUA and stylists before heading on up to the hills. We had arranged use of a number of spots over the course of the day, the beautiful Dovestones Resevoir, Uppermill village before finishing with a stroll by the canal. Scheduling was everything and the day went to plan with some amazing shots being captured.
After the fun of the shoot it was then back to the studio to put the brochure together. We were keen to keep the year’s brochures complementary in style so retained a handwritten font for the embellishments but stripped back the additional design elements to create a more sophisticated and editorial style, more in keeping with the season. Take a look at the finished article below.