Failsworth Branding

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Brief

This long-established Manchester firm of hat makers came to us, on word-of-mouth recommendation, to completely re-vamp their branding. We set about creating a new logo, suite of fashion photography and a brand new brochure design. Over the years, their logo, had morphed into many different versions and had appeared in its various guises across all the company’s marketing literature and communications material. They required a brand with consistency that would mirror the success of their vast product range.

 

Solution

We presented a raft of logo treatment options, which managed to retain the essence of the original logo yet move it on with subtle design twists and a modern font. The new logo made its debut on the front cover of the company’s Autumn 2013 trade brochure. A brochure which we were entrusted to design and produce, from handling all aspects of the photography (featuring over 200 premium quality products, in luxury fabrics such as Harris Tweed). From the success of this we then went on to create swing tickets, a full stationery suite, a host of email campaigns, a website and an array of brochures.