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Following a recommendation from a previous client, new London based Biotech company Curileum Discovery, were looking for a Creative Agency to create an identity that set them apart from other companies in their field. They needed a brand which would reflect their modern and cutting edge discovery processes and enable them to standout from their counterparts. Starting from scratch we needed to develop everything from their logo and typography style, stationery and photography assets and presentation templates through to a new website.
We began by looking at font and colour options, deciding to move away from the usual route of an icon logo in favour of a purely typographical logo. Curileum Discovery didn’t want to conform with the usual biotech colours of white and blue and wanted instead to go for a more unique look that would still convey a sense of distinction and reliability.
This, along with a series of photographs of CEO Jeffrey Moore, gave us sufficient assets to roll the branding out across the stationery, presentations and mini site. The branding and resulting assets have enabled Curileum Discovery to launch to great success and secure the required funding to begin their exciting work in stem cell therapeutics.
Jeffrey Moore PhD, Founder & CEO