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Packaging design software specialist Arden Software needed a mechanism to promote the multiple benefits and advantages of their various software packages in minutes rather than hours to a global audience. All the critical information about the company’s colossal product capabilities had to be compressed into a memorable format to engage senior decision-makers and speed up the path-to-sale.
Following a series of workshops and meetings, we structured a script that would ultimately transform into a stylish, 4-minute animation, which conveys the Arden ‘message’ as succinctly and quickly as possible. The animation, featuring bespoke characters and updated branding, has already been translated into Spanish and German with more versions to follow.
Chris Rogers, General Manager