We’re taking a look back at some of our past projects as the year comes to a close. When considering the importance of brochure design a project we are keen to revisit is Harfield Inspire. We’ve now done editions for Spring, Summer and Winter.
Harfield were already in the process of updating their main catalogue when they approached us with this idea in January. However they also wanted a document they could send to their clients periodically. This would be a cost effective way to keep them updated with their new products. But not only that, they also wanted their clients to be inspired by the possibilities of how the products could be used. We felt that clients would get a better sense of the benefits of the products if we could showcase them in a way that would replicate how the clients would use them. Something that wasn’t possible in the main brochure due to space constraints.
Whilst the style of the brochures evolved over the course of the year, they succeeded in their main aim which was to increase sales demonstrating the importance of brochure design.