Why there is no excuse for a ‘boring’ corporate brochure




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If you thought the days of corporate brochures were long gone in today’s digitized world, you wouldn’t be alone, however, that fact is actually far from the truth. A professional and beautifully designed brochure is essential when you want to nurture your new business strategies.

A well-designed brochure serves as a perfect introduction to your business. Great for distribution at trade shows, networking events or to prospects. If you distribute it at scale with accuracy, a well designed brochure will expand your company’s visibility.

A printed brochure is still arguably one of the most intelligent ways to communicate important information about your company. Here are our Designer’s top tips to get you a modern and bang-on brochure.

1. Be creative to set you apart from competitors

Gone are the days of bog-standard A4 brochures. The design and print possibilities are endless so creating something unique is an excellent way to distinguish you in the marketplace. But that ‘unique’ needs to be recognisable as your brand. If your brochure was left on a display shelf amongst your competitors, it needs to represent and stand out as YOU for all the right reasons.

Using none standard print sizes, landscape orientations, interesting print finishes or packaging options can elevate a brochure. Taking it from an unexciting document, to an interesting and engaging tool to grow your business.

Contrast Tip: Creativity is a brilliant way to strengthen your brand identity. Be adventurous.



2. Show restraint when it comes to fonts

If your company already has a signature font, stick with it for consistency. Use it within the entire brochure. Add another one or two, only if it’s relevant.

After designing the logo and branding for Haus Glass we followed it up with their first annual brochure. By using assets from the branding and adding a new, personable font the brochure is clearly a part of the Haus Glass brand, with its own message. To see the brochure in more detail, take a look at the whole project.

Contrast Tip: Create extra dimensions within the brochure by using specific fonts for personalised sections perhaps.

3. Keep your audience in mind

You need to be clear on who your target reader is and the message you want them to take from your brochure. What impression do you want your company to make? Who is your target audience? How will they receive your brochure? Do you need to consider delivery packaging? What information do they need to absorb? Do you need infographics or diagram to make this easily digestible?

All of this will feed into the design to make sure that the look, content and delivery package is created with them in mind to make sure you get maximum impact.

Contrast Tip: A less than exciting subject matter doesn’t need to be presented in a boring way. Bold colours, fonts and graphics can increase audience engagement.

4. Aim for a design with longevity

Giving your brochure worth and making it something people will not associate with ‘junk’ can be paramount for businesses. If you scrimp on the print then it may be a waste of money if your customers bin your brochure in an instant. Using quality paper, choosing the right fonts and colours, and adding genuinely valuable content and images can all add worth to your printed materials.

There should be something within the design that offers value and increases the ‘keepability’ of the brochure. This will provide that much-needed value to the customer and mean you get a higher ROI.

Contrast Tip: Turn into an e-book once you have the paper brochure designed. You can then add as a download to a contact or landing page within your website.

The key to creating a great brochure is a formidable design. And don’t forget, a benefit of a brochure is that you have the ability to customise it to suit not only your customer’s preferences but also your budget!

By controlling the number of pages, number in the print run and the paper quality, you know exactly what you are paying for. Or, if it’s a more seasonal message or short, informative notice, then a well considered pamphlet or leaflet may be a more suitable solution.

The days of formulaic and ‘boring’ corporate brochures are becoming a thing of the past. Today’s the time to embrace sleek designs with interesting formats, beautiful typography, clear objectives and informative content. The printed form will always serve a purpose and be in fashion when it’s done right.

Get in touch with our Design Team today to see how we can elevate your corporate brochure.