Jelly Belly packaging

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  • Projects

Following on from our lovely branding and illustration work with The Cake Crew we were asked to put together some designs for a cake collaboration with the global candy company, Jelly Belly. Naturally we jumped at the chance as it would mean sampling some of their lovely cakes, all in the name of research, obviously.

The world renowned confectionery giant Jelly Belly have come together with our favourite cake company to produce a series of different flavours. We looked at two designs, one for Strawberry and one for Tutti-Frutti, and along with Jelly Belly’s corporate guidelines produced the final artwork that we photographed below.

We are looking forward to working on more collaborative projects with The Cake Crew (and of course tasting the cakes as well)