Branding, illustration – it’s all a piece of cake.

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2014 is already looking like it could be an exciting one for Contrast Creative. One of the exciting projects we have in the pipeline for next year is our on-going work for our favourite supermarket cake supplier, The Cake Crew

At the end of this year we were approached to provide a new identity for ‘the crew’ – one which would showcase their professionalism within the marketplace, but also reflect their fun young personality. After seeing our illustration work for Arden Software and Sam Po it was decided that a modern illustration style was the best direction. A hand drawn logo logo was created along with a set of character illustrations, that would then be used for a holding page, emailer design and set of personalised email signatures. Below is a sneak peak of some of these assets with a view to role more designs out across print and digital platforms in the future.