Contrast Creative

Recently we were approached by a newly formed marketing company, Capella Consulting, to create a brand and identity that would mirror their values within Change Management.

Capella is a yellow giant star and the brightest star in the constellation Auriga. It was chosen as the company name because the star would’ve been used by people hundreds of years ago for them to find their way and this is what Capella Consulting feel they do within their field; help organisations find their way when implementing change.

We looked at a series of logos and logotypes that worked around a star symbol in some capacity, and various strengths of yellow for the main colourway, before deciding on the final design.

Once the final design had been approved we rolled out a stationery suite, a presentation template and holding page all displaying a consistent message.