If you were offered a completely new sales channel that was instant, measureable, and cost effective, why would you not be interested?

Social networking sites like Twitter and Facebook are proving to be extremely powerful communication tools for our clients including Fathers 4 Justice, The Icecreamists and Master Sken Academy. In particular they can be used to quickly and efficiently for the following:

• Raising brand awareness
• Promoting events
• Promoting new products or services
• Driving traffic to a website
• Networking on a local or global level
• Tapping into new trends
• Gaining new customers
• Providing customer service
• Selling digital downloads (such as music or e-books)
• Building a database for email marketing

Twitter is THE fastest growing social network – if you’re not on Twitter and Facebook yet, you’re missing out and could be losing potential business to your competitors.

If you’ve never used Twitter before and are thinking of trying it out, Contrast Creative run a series of hands-on workshops where we’ll introduce you and your team to some powerful techniques that will get the most from these networks and ultimately drive sales.

For a free consultation and to find out how your company could be benefiting from these networks, contact us here and lets talk!

After several strategic workshops with Matt, Contrast coordinated an online campaign that would establish a new brand on a global scale and support the a six week installation within Selfridges London.

At the centre of the campaign, a dynamic Flash website that would convey the powerful brand identity, a sumptuous range of revolutionary ice creams and ice cream cocktails including The Sex Pistol, a natural-Viagra ice cream served with a shot of absinthe via an intravenous drip.

The team started online activity prior to the launch and using Twitter, Facebook, YouTube and working closely with the Selfridges online team and PR agency Taylor Herring, achieved over 1,500 followers/subscribers in a matter of weeks, before a single ice cream had even been sold.

The result was an overwhelming response on launch night, international online press coverage, over 3,500 followers/subscribers in just 6 weeks, multiple offers of investment and franchising, and an established platform for the brand to now launch themselves into the global marketplace and challenge the biggest names in ice cream.

Contrast provided the arsenal to attack the ice cream market included branding, photography, styling, viral, email marketing, packaging design, Flash website development and social media campaign.

Since the launch in mid-September, with creations such as The Sex Pistol, The Icecreamists have attracted attention from all over the globe and online following continues to grow at a rapid pace.

The Icecreamists are currently seeking a permanent site in central London.

“A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavour names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.” If It’s Hip, It’s Here