Solution: Challenge conceptions of religion mixed with pleasure!

Antonio Federici, crowned as Best Ice Cream in the World 2009, stocked by exclusive retailers, widely revered and deserving of some real attention! We put our necks on the block to produce a series of ads that will certainly get the brand noticed!

Working with creative director Matt O’Connor, Contrast Creative produced the campaign from conception through to delivery, providing photography, styling, models, post production, video production and location scouting services.

The campaign is currently rolling out in the national press and carefully selected locations over the next few weeks. It has already featured in Grazia, The Lady and Look magazine, causing quite a stir!

So far the best Tweet about the ad’s has to be “an unexpected climax to this weeks Look magazine! #antonio federici”.

The ads rolled out in Delicious Magazine and attracted attention from National Press and from around the globe after the ‘Kiss Temptation’ ad was banned by the ASA.

Antonio Federici Gelato Italiano has recently been Voted Best Ice Cream in the World by The International Ice Cream Consortium 2009 and is now available to buy in Sainsbury’s and Waitrose.

The brief was simple – convey the quality and image of the products and brand.

Contrast provided a complete solution including; sourcing models, location scouting, fashion styling, photography on location and in the studio.

The photography has been used for promotional literature, POS, exhibition and online.

View more of this campaign on the High Contrast Blog! View more samples of our fashion photography.

They approached Contrast to shoot their huge product range, design and produce their brochure.

The design of the brochure allowed for other agencies or suppliers to re-brand or overlay their own branding on the brochure so they could become 3rd party suppliers.