Contrast designed and developed a complete Flash site for the ‘boutique’ ice cream which is packed with information on the product, history of the company, national tour dates, feedback form and a gallery showcasing their advertising campaign which was also shot and coordinated by Contrast. All this is accompanied by the classical sounds of Italian Opera, all designed to convey the Italian passion of the brand.

The ice cream is available to buy at Sainsbury’s and Waitrose.

After several strategic workshops with Matt, Contrast coordinated an online campaign that would establish a new brand on a global scale and support the a six week installation within Selfridges London.

At the centre of the campaign, a dynamic Flash website that would convey the powerful brand identity, a sumptuous range of revolutionary ice creams and ice cream cocktails including The Sex Pistol, a natural-Viagra ice cream served with a shot of absinthe via an intravenous drip.

The team started online activity prior to the launch and using Twitter, Facebook, YouTube and working closely with the Selfridges online team and PR agency Taylor Herring, achieved over 1,500 followers/subscribers in a matter of weeks, before a single ice cream had even been sold.

The result was an overwhelming response on launch night, international online press coverage, over 3,500 followers/subscribers in just 6 weeks, multiple offers of investment and franchising, and an established platform for the brand to now launch themselves into the global marketplace and challenge the biggest names in ice cream.

Contrast provided the arsenal to attack the ice cream market included branding, photography, styling, viral, email marketing, packaging design, Flash website development and social media campaign.

Since the launch in mid-September, with creations such as The Sex Pistol, The Icecreamists have attracted attention from all over the globe and online following continues to grow at a rapid pace.

The Icecreamists are currently seeking a permanent site in central London.

“A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavour names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.” If It’s Hip, It’s Here

Contrast aided in designing the branding and created supporting material including ephemeral media, online presence, communications, packaging design, styling, photography and animation.