CODE Beautiful claim to have created the ultimate mascara, whether you want to create a natural day look or vamp it up for a night out, it’s the multi-purpose mascara that’s the ultimate handbag essential. With such a bold statement they required the full Contrast treatment for an array of branded material to help spread their message. They required an eye-catching printed mailer to capture the imagination of the prospective clients and stockists it was being sent out to, a set of photography assets for various promotional items and a video that would help set them apart from their competitors.
We delivered a sub-logo to run across the campaign and a striking set of images which combined a bold use of typography (lovingly handcrafted by our friend Tash). These images were used for their existing e-commerce website, and various promotional items as well as social media. They also worked alongside a slick new video and a printed mailer we created. We’re extremely proud of how the project came together and how it worked across multiple different types of media.
Mark Higginson, Creative Director