The importance of beautiful stationery design

  • News |
  • News

Why is business stationery so important? With the digital and online presence of your company rightly being considered a priority to your ability to generate new business it is easy to overlook the impact good stationery design has on a customer. With the added popularity of email people may not send letters with the same frequency as in the past, but a branded letterhead, whether printed or digital is still a necessity plus being given a beautifully crafted business card never gets old.

Stationery design is often one of the final elements you get to after going through the process of branding or rebranding your company and for us, it always offers the same level of excitement. It is an opportunity to pull together all the elements of colour, logo and typography to design something that will be, in many cases, a person’s first interaction with your company. It is therefore so important to set the right tone for how you wish your business to be perceived. Who hasn’t been handed a cheap business card and wondered about the quality of the business itself?

Business stationery is a small thing that can boost your business in ways you would not anticipate. It can be an aspect of marketing that is often overlooked but anywhere your name or logo appears needs to represent your business brand as much as your website does.

Here are some things to consider when looking at your business stationery:

Is my stationery design consistent?
It can be the case that some items run out before others, tweaks are made, colours not quite matched and you end up with a suite of stationery which no longer tells a cohesive story about your business. It can give the impression that you’re not paying attention to the details. What impression does this give of your company?

What stock are you printing on?
The better quality the stock, the greater sense of quality your will create generate for your company. With business cards there are so many options including letterpress, embossed, debossed, multilayered cards, foils. The list is almost endless.

What items do I need?
Stationery isn’t just limited to letterhead, compliment slips and business cards. Depending on the customers your business serves you might also want to consider branded envelopes, notepads, presentation folders and much more.

Does your stationery need a rethink? Get in touch and we can help you make the most of your brand. You can see examples of some stationery we’ve created for our clients below.