The product was all about great taste, without the guilt, and the client wanted a look that screamed fresh, healthy lifestyles. Contrast Creative managed the entire process form start to finish, from planning the shoot through to placing the ad’s. The shoot was directed by our good friend Matt O’Connor and shot by photographers High Contrast.

The campaign is currently running in a range of popular national women’s magazines such as Grazia and OK and will continue throughout January.

Solution: Challenge conceptions of religion mixed with pleasure!

Antonio Federici, crowned as Best Ice Cream in the World 2009, stocked by exclusive retailers, widely revered and deserving of some real attention! We put our necks on the block to produce a series of ads that will certainly get the brand noticed!

Working with creative director Matt O’Connor, Contrast Creative produced the campaign from conception through to delivery, providing photography, styling, models, post production, video production and location scouting services.

The campaign is currently rolling out in the national press and carefully selected locations over the next few weeks. It has already featured in Grazia, The Lady and Look magazine, causing quite a stir!

So far the best Tweet about the ad’s has to be “an unexpected climax to this weeks Look magazine! #antonio federici”.

They wanted something that reflected both the versatility and quality of their products. We produced two versions; a 16 page trade catalogue and an 8 page consumer version.

Contrast Creative supplied product photography, illustration, design services and even managed printing and distribution.

The feel of the brochure was to have that of a ‘coffee table’ book, something that would carry the impact, size and confidence of the products through to the end user.

Again, Contrast managed the photography, styling, design and creative direction of the project from planning right through to delivering the brochure to 18 UK retail outlets.

View more photography from this collection.

Taking advantage of our contacts including bridal wear specialists and furniture manufacturers, we were able to pull together the perfect combination of classic styling.

Beautiful imagery, minimal typography and clean and simple layouts show off the products to their best.

Contrast also managed the printing and distribution of the brochures which were extremely well received throughout the 18 UK retail outlets.

Contrast provided copywriting, re-invented their brand, and designed and developed a content-managed website that would position them as leaders in their industry.

They approached Contrast to shoot their huge product range, design and produce their brochure.

The design of the brochure allowed for other agencies or suppliers to re-brand or overlay their own branding on the brochure so they could become 3rd party suppliers.

We’ve had a lot of fun over the years producing flyers for The Pop Boutique, using recycled images that have a fun ‘pick me up and stick me up‘ factor.

These quirky designs are always quick out the door and become collectable items for the target student audience.