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	<title>Contrast Creative &#187; Online</title>
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	<link>http://www.contrastcreative.co.uk</link>
	<description>A Creative Agency in Manchester</description>
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		<title>Antonio Federici</title>
		<link>http://www.contrastcreative.co.uk/2010/02/25/antonio-federici/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/25/antonio-federici/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 17:25:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Flash]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[flash website design]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=281</guid>
		<description><![CDATA[Italian Ice Cream]]></description>
			<content:encoded><![CDATA[<p>Italian family-run business, Frederick’s Dairies approached Contrast to launch their new ice cream label, <a href="http://www.antoniofederici.com" target="_blank">Antonio Federici</a>.</p>
<p>Contrast designed and developed a complete Flash site for the ‘boutique’ ice cream which is packed with information on the product, history of the company, national tour dates, feedback form and a gallery showcasing their advertising campaign which was also shot and coordinated by Contrast. All this is accompanied by the classical sounds of Italian Opera, all designed to convey the Italian passion of the brand.</p>
<p>The ice cream is available to buy at Sainsbury&#8217;s and Waitrose.</p>
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		<title>The Icecreamists</title>
		<link>http://www.contrastcreative.co.uk/2010/02/25/the-icecreamists-3/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/25/the-icecreamists-3/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=291</guid>
		<description><![CDATA[Agents of Cool]]></description>
			<content:encoded><![CDATA[<p>Matt O Connor, creative director to Frederick’s Dairies approached Contrast to aid in the marketing of a new business venture, <a href="http://www.theicecreamists.com" target="_blank">The Icecreamists</a>.</p>
<p>After several strategic workshops with Matt, Contrast coordinated an online campaign that would establish a new brand on a global scale and support the a six week installation within Selfridges London.</p>
<p>At the centre of the campaign, a dynamic Flash website that would convey the powerful brand identity, a sumptuous range of revolutionary ice creams and ice cream cocktails including The Sex Pistol, a natural-Viagra ice cream served with a shot of absinthe via an intravenous drip.</p>
<p>The team started online activity prior to the launch and using <a href="http://twitter.com/theicecreamists" target="_blank">Twitter</a>, <a href="http://www.facebook.com/theicecreamists" target="_blank">Facebook</a>, <a href="http://www.youtube.com/theicecreamists" target="_blank">YouTube</a> and working closely with the Selfridges online team and PR agency Taylor Herring, achieved over 1,500 followers/subscribers in a matter of weeks, before a single ice cream had even been sold.</p>
<p>The result was an overwhelming response on launch night, international online press coverage, over 3,500 followers/subscribers in just 6 weeks, multiple offers of investment and franchising, and an established platform for the brand to now launch themselves into the global marketplace and challenge the biggest names in ice cream.</p>
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		<title>Pop Boutique</title>
		<link>http://www.contrastcreative.co.uk/2010/02/25/pop-boutique-ecommerce-website/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/25/pop-boutique-ecommerce-website/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:23:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[pop boutique]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=155</guid>
		<description><![CDATA[Ecommerce Website]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vintageclothingcompany.com" target="_blank">The Vintage Clothing Company</a>, a client for over 10 years, approached Contrast wishing to update their Pop Boutique brand online and take advantage of new internet technologies. They have recently been expanding their retail outlets too so wanted to support the shops at the same time as increasing their online retail.</p>
<p><a href="http://www.pop-boutique.com" target="_blank">The solution</a> was a fresh look for the website, making use of Flash animation, a new layout for products with clearer, larger images and colour swatches. The site encourages interaction via the Blog, Flickr and Facebook Pages. Perhaps one of the most significant developments the website has seen is that it’s fully content-managed, putting the control of the content and ability to update the site quickly and easily back in the clients’ hands.</p>
<p>The result has been a huge increase in online sales, great feedback from customers and quickly rising visitor traffic.</p>
]]></content:encoded>
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		<title>Vintage Clothing Co</title>
		<link>http://www.contrastcreative.co.uk/2010/02/25/the-vintage-clothing-company/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/25/the-vintage-clothing-company/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 16:21:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[vintage]]></category>
		<category><![CDATA[vintage clothing]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=232</guid>
		<description><![CDATA[Trade Vintage]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.vintageclothingcompany.com" target="_blank">The Vintage Clothing Company</a>, a client for over 10 years, approached Contrast wishing to increase their online trade of Vintage and Recycled clothing to retailers. The Vintage Clothing Company, one of the largest suppliers of vintage clothing in the UK, had already gained excellent rankings in search engines but were missing out on new leads because their site was lacking information and product examples.</p>
<p>The solution was to re-write the content making it appeal to the fashion trade whether they be small or large buyers of clothing. A simple interface and layout communicates relevant information in digestible amounts, new location photography conveys the size and scale of what the company has to offer, and a simple enquiry form, with downloadable versions of their catalogue, have made attracting new clients a breeze.</p>
<p>The result has been a 10x increase in new business enquiries and steady growth in trade sales during a period where most businesses were in decline.</p>
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		<item>
		<title>Bus Solutions</title>
		<link>http://www.contrastcreative.co.uk/2010/02/23/bus-solutions/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/23/bus-solutions/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 21:59:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[manchester]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=245</guid>
		<description><![CDATA[Website Design]]></description>
			<content:encoded><![CDATA[<p>Working for heavy industry, military and defence, <a href="http://www.bus-solutions.co.uk">Bus Solutions</a> needed a completely new brand that reflected their professionalism, robust military standards and expertise.</p>
<p>Contrast provided copywriting, re-invented their brand, and designed and developed a content-managed website that would position them as leaders in their industry.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3J Finance</title>
		<link>http://www.contrastcreative.co.uk/2010/02/23/3j-finance/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/23/3j-finance/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 18:24:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[financial services]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=254</guid>
		<description><![CDATA[Financial Services]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.3jfinance.com" target="_blank">3J Finance</a> provides finance services for businesses wishing to offer their customers a borrowing facility.</p>
<p>A young but rapidly growing company, they needed an online presence to reflect the level of professionalism and service they to provide to not only businesses they work for, but also the clients of those business who would be dealing direct with 3J Finance.</p>
<p>Contrast recognised the importance of projecting a positive image online for 3J Finance and created a simple informative site that can grow with the companies needs. The site also captures potential recruitment candidates and stores them in our email marketing system for when new positions become available.</p>
]]></content:encoded>
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		<item>
		<title>My Hospitality</title>
		<link>http://www.contrastcreative.co.uk/2010/02/13/my-hospitality/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/13/my-hospitality/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 14:35:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bespoke Solution]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[hospitality]]></category>
		<category><![CDATA[online magazine development]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=271</guid>
		<description><![CDATA[Hospitality E-Magazine]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.my-hospitality.com" target="_blank">My Hospitality Magazine</a> approached Contrast to find a solution that would combat the rising costs of running a printed magazine and also support their hospitality industry recruitment services.</p>
<p>The solution was two closely linked websites. The first, a complete online version of the magazine, centrally managed with freelance writers able to login, interact with readers, contribute and publish their articles instantly.</p>
<p>The second site, a bespoke jobs-board that would allow multiple recruitment agencies or businesses to advertise available positions and invite candidates to apply.</p>
<p>Both sites share similar interface designs and job positions are automatically pulled in and displayed next to relevant articles on the magazine site.</p>
<p>The online version of the magazine has successfully replaced the printed version, reducing overheads and increasing advertising sales.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sedgwick Phelan</title>
		<link>http://www.contrastcreative.co.uk/2010/02/11/sedgwick-phelan-partners/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/11/sedgwick-phelan-partners/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:47:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[manchester]]></category>
		<category><![CDATA[solicitors]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=262</guid>
		<description><![CDATA[Website Design]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sedgwick-phelan.co.uk" target="_blank">Sedgwick’s</a> approached Contrast to refresh their online presence and allow them to promote new services easily.</p>
<p>Contrast structured, designed and developed a website with strong emphasised on customer service, a friendly team and professionalism of the firm.</p>
<p>A content management system allows staff to create new pages and publish news articles quickly and easily.</p>
<p>Taking new photography on-site, refreshing their branding and making their services more accessible, the new website has become a success for marketing themselves online.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rankin Sarl</title>
		<link>http://www.contrastcreative.co.uk/2010/02/01/rankin-sarl/</link>
		<comments>http://www.contrastcreative.co.uk/2010/02/01/rankin-sarl/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 17:22:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[estate agency website design]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[property]]></category>
		<category><![CDATA[property website design]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=220</guid>
		<description><![CDATA[French Property]]></description>
			<content:encoded><![CDATA[<p>Rankin Sarl approached Contrast to maximise their profile within the <a href="http://www.arankinfrance.co.uk" target="_blank">French Property</a> market and create a website that would interface with a popular platform used by Estate Agents to manage and market properties online.</p>
<p>Contrast structured a site that not only enables users to search for properties by key characteristics but also allowed the client to input and manage content that attracts both English and French buyers.</p>
<p>The resulting website is constantly growing with useful resources and additions to complimentary services such as Translation and Relocation Consultancy, and will soon promote properties on RightMove Overseas.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wedding Day Photos</title>
		<link>http://www.contrastcreative.co.uk/2010/01/24/wedding-day-photos/</link>
		<comments>http://www.contrastcreative.co.uk/2010/01/24/wedding-day-photos/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 11:01:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[web design manchester]]></category>
		<category><![CDATA[wedding photography]]></category>

		<guid isPermaLink="false">http://clean.contrastcreative.co.uk/?p=203</guid>
		<description><![CDATA[Wedding Photographers]]></description>
			<content:encoded><![CDATA[<p>Simplicity, elegance and large beautiful images are just some of the key ingredients that make this site such a winner at pulling in new business leads.</p>
<p><a href="http://www.weddingdayphotos.co.uk" target="_blank">Wedding Photography</a> is one of the most competitive areas of all photography and analytics show that b2b’s (bride-to-be’s) spend as little as 30 seconds on a website deciding if they wish to make an enquiry.</p>
<p>This site provides the necessary information in bite-size chunks, a simple-to-use Flash portfolio and minimal enquiry form that achieves one of our highest conversion rates out of all our websites.</p>
]]></content:encoded>
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