The brand had to be recognisable, fashion-led and should have been able to stitch or de-boss into the product.

Contrast created branding, promotional literature, styled and directed photography.

Contrast provided copywriting, re-invented their brand, and designed and developed a content-managed website that would position them as leaders in their industry.

Contrast provided research, name creation, identity design and a range of supporting material including mini-brochure, packaging concepts, photography and website design.

Contrast aided in designing the branding and created supporting material including ephemeral media, online presence, communications, packaging design, styling, photography and animation.

The idea is quite simple. Sell gift vouchers for local businesses that have ethical practices and donate profits to carbon reducing schemes.

The brief for the identity was to convey the green nature of the project and it’s Northern founding. Organic elements make up the logo including the Manchester Bee and Lancashire Rose.

The scheme is seeing steady growth, attracting businesses to join the scheme including The Royal Exchange Theatre, Manchester Climbing Centre, Holt Energy and ECOutlet to name a few.

Vouchers can be purchased online at Junk Shop. For more information on the scheme visit The Green Pound micro site.

A young but rapidly growing company, they needed an online presence to reflect the level of professionalism and service they to provide to not only businesses they work for, but also the clients of those business who would be dealing direct with 3J Finance.

Contrast recognised the importance of projecting a positive image online for 3J Finance and created a simple informative site that can grow with the companies needs. The site also captures potential recruitment candidates and stores them in our email marketing system for when new positions become available.