The product was all about great taste, without the guilt, and the client wanted a look that screamed fresh, healthy lifestyles. Contrast Creative managed the entire process form start to finish, from planning the shoot through to placing the ad’s. The shoot was directed by our good friend Matt O’Connor and shot by photographers High Contrast.

The campaign is currently running in a range of popular national women’s magazines such as Grazia and OK and will continue throughout January.

In collaboration with the artist, Fiona, we honed into a specific style for the album artwork, before getting into the studio to bank some solid images that we could use as the back bone of the album visuals. Working with these we created a clean, cohesive design that pulled together all of the necessary copy without making things look too busy.

When it came to social media, we struck upon the idea of using Facebook as a platform from which to sell records. The key to making this work however was finding a way to make to purchasing and distribution process as simple as possible. Our solution to this was to create a custom tab that houses a Flash based console which allows visitors to view album information, listen to sample tracks and purchase either a full album or individual songs with ease. Payment is made via PayPal to keep the entire process as simple and secure as possible. The beauty of this system is that it keeps the artist in full control of their distribution process and sidesteps the fee’s associated through other channels such as iTunes. At the same time, any fans of the artist can quickly and easily preview and purchase the artists music with just a few clicks.

We provided the following services for ICM: Identity Design, Stationary & Print Design, Social Media Strategy, Online Presence (including independent online job board), copy-writing, photography, cinematography & post-production

For more information about ICM Professionals, view their beautifully crafted website here.

We’ve been chugging our way through flyers, posters, digital display ad’s, some huge festival banners, printed lanyards and even editorial adverts in the likes of NME and MixMag.

Visit the official Deadmau5 website here.

Solution: Challenge conceptions of religion mixed with pleasure!

Antonio Federici, crowned as Best Ice Cream in the World 2009, stocked by exclusive retailers, widely revered and deserving of some real attention! We put our necks on the block to produce a series of ads that will certainly get the brand noticed!

Working with creative director Matt O’Connor, Contrast Creative produced the campaign from conception through to delivery, providing photography, styling, models, post production, video production and location scouting services.

The campaign is currently rolling out in the national press and carefully selected locations over the next few weeks. It has already featured in Grazia, The Lady and Look magazine, causing quite a stir!

So far the best Tweet about the ad’s has to be “an unexpected climax to this weeks Look magazine! #antonio federici”.

They wanted something that reflected both the versatility and quality of their products. We produced two versions; a 16 page trade catalogue and an 8 page consumer version.

Contrast Creative supplied product photography, illustration, design services and even managed printing and distribution.

Contrast provided research, name creation, identity design and a range of supporting material including mini-brochure, packaging concepts, photography and website design.

Contrast provided the arsenal to attack the ice cream market included branding, photography, styling, viral, email marketing, packaging design, Flash website development and social media campaign.

Since the launch in mid-September, with creations such as The Sex Pistol, The Icecreamists have attracted attention from all over the globe and online following continues to grow at a rapid pace.

The Icecreamists are currently seeking a permanent site in central London.

“A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavour names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.” If It’s Hip, It’s Here

The idea is quite simple. Sell gift vouchers for local businesses that have ethical practices and donate profits to carbon reducing schemes.

The brief for the identity was to convey the green nature of the project and it’s Northern founding. Organic elements make up the logo including the Manchester Bee and Lancashire Rose.

The scheme is seeing steady growth, attracting businesses to join the scheme including The Royal Exchange Theatre, Manchester Climbing Centre, Holt Energy and ECOutlet to name a few.

Vouchers can be purchased online at Junk Shop. For more information on the scheme visit The Green Pound micro site.