The product was all about great taste, without the guilt, and the client wanted a look that screamed fresh, healthy lifestyles. Contrast Creative managed the entire process form start to finish, from planning the shoot through to placing the ad’s. The shoot was directed by our good friend Matt O’Connor and shot by photographers High Contrast.

The campaign is currently running in a range of popular national women’s magazines such as Grazia and OK and will continue throughout January.

In collaboration with the artist, Fiona, we honed into a specific style for the album artwork, before getting into the studio to bank some solid images that we could use as the back bone of the album visuals. Working with these we created a clean, cohesive design that pulled together all of the necessary copy without making things look too busy.

When it came to social media, we struck upon the idea of using Facebook as a platform from which to sell records. The key to making this work however was finding a way to make to purchasing and distribution process as simple as possible. Our solution to this was to create a custom tab that houses a Flash based console which allows visitors to view album information, listen to sample tracks and purchase either a full album or individual songs with ease. Payment is made via PayPal to keep the entire process as simple and secure as possible. The beauty of this system is that it keeps the artist in full control of their distribution process and sidesteps the fee’s associated through other channels such as iTunes. At the same time, any fans of the artist can quickly and easily preview and purchase the artists music with just a few clicks.

We filmed the time-lapse on two stills cameras over the course of a full day of festivities, taking over 14,000 frames which were duly edited down into this concise little video. What’s great about it is the fact that it’s filmed in West Didsbury, by photographers based in West Didsbury, with a soundtrack by a great band called The Gypsies of Bohemia… who just happen to reside in West Didsbury. It’s so neat it’s practically got a bow around it!

Solution: Challenge conceptions of religion mixed with pleasure!

Antonio Federici, crowned as Best Ice Cream in the World 2009, stocked by exclusive retailers, widely revered and deserving of some real attention! We put our necks on the block to produce a series of ads that will certainly get the brand noticed!

Working with creative director Matt O’Connor, Contrast Creative produced the campaign from conception through to delivery, providing photography, styling, models, post production, video production and location scouting services.

The campaign is currently rolling out in the national press and carefully selected locations over the next few weeks. It has already featured in Grazia, The Lady and Look magazine, causing quite a stir!

So far the best Tweet about the ad’s has to be “an unexpected climax to this weeks Look magazine! #antonio federici”.

The ads rolled out in Delicious Magazine and attracted attention from National Press and from around the globe after the ‘Kiss Temptation’ ad was banned by the ASA.

Antonio Federici Gelato Italiano has recently been Voted Best Ice Cream in the World by The International Ice Cream Consortium 2009 and is now available to buy in Sainsbury’s and Waitrose.

The brief was to shoot a broad cross-section of students across all courses. This involved us shooting nearly 40 students on site, over a period of two days, capturing each in a number of poses and interacting with props that could then be later used to interact with typography.

The images have so far been used on the Blackburn College website and will be used across prospectuses and general marketing material for the college.