The product was all about great taste, without the guilt, and the client wanted a look that screamed fresh, healthy lifestyles. Contrast Creative managed the entire process form start to finish, from planning the shoot through to placing the ad’s. The shoot was directed by our good friend Matt O’Connor and shot by photographers High Contrast.

The campaign is currently running in a range of popular national women’s magazines such as Grazia and OK and will continue throughout January.

Solution: Challenge conceptions of religion mixed with pleasure!

Antonio Federici, crowned as Best Ice Cream in the World 2009, stocked by exclusive retailers, widely revered and deserving of some real attention! We put our necks on the block to produce a series of ads that will certainly get the brand noticed!

Working with creative director Matt O’Connor, Contrast Creative produced the campaign from conception through to delivery, providing photography, styling, models, post production, video production and location scouting services.

The campaign is currently rolling out in the national press and carefully selected locations over the next few weeks. It has already featured in Grazia, The Lady and Look magazine, causing quite a stir!

So far the best Tweet about the ad’s has to be “an unexpected climax to this weeks Look magazine! #antonio federici”.

The ads rolled out in Delicious Magazine and attracted attention from National Press and from around the globe after the ‘Kiss Temptation’ ad was banned by the ASA.

Antonio Federici Gelato Italiano has recently been Voted Best Ice Cream in the World by The International Ice Cream Consortium 2009 and is now available to buy in Sainsbury’s and Waitrose.

Contrast provided the arsenal to attack the ice cream market included branding, photography, styling, viral, email marketing, packaging design, Flash website development and social media campaign.

Since the launch in mid-September, with creations such as The Sex Pistol, The Icecreamists have attracted attention from all over the globe and online following continues to grow at a rapid pace.

The Icecreamists are currently seeking a permanent site in central London.

“A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavour names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.” If It’s Hip, It’s Here

Contrast structured, designed and developed a website with strong emphasised on customer service, a friendly team and professionalism of the firm.

A content management system allows staff to create new pages and publish news articles quickly and easily.

Taking new photography on-site, refreshing their branding and making their services more accessible, the new website has become a success for marketing themselves online.