The site is built around the super-flexible WordPress content management system, enabling our client to easily collate and organise content as and when they need to do so. The site also features loads of great photography supplied by our photographic arm High Contrast, which further serves to illustrate the vibrant, intense, passionate training available from Evade Blackbelt School.

After several strategic workshops with Matt, Contrast coordinated an online campaign that would establish a new brand on a global scale and support the a six week installation within Selfridges London.

At the centre of the campaign, a dynamic Flash website that would convey the powerful brand identity, a sumptuous range of revolutionary ice creams and ice cream cocktails including The Sex Pistol, a natural-Viagra ice cream served with a shot of absinthe via an intravenous drip.

The team started online activity prior to the launch and using Twitter, Facebook, YouTube and working closely with the Selfridges online team and PR agency Taylor Herring, achieved over 1,500 followers/subscribers in a matter of weeks, before a single ice cream had even been sold.

The result was an overwhelming response on launch night, international online press coverage, over 3,500 followers/subscribers in just 6 weeks, multiple offers of investment and franchising, and an established platform for the brand to now launch themselves into the global marketplace and challenge the biggest names in ice cream.

The brand had to be recognisable, fashion-led and should have been able to stitch or de-boss into the product.

Contrast created branding, promotional literature, styled and directed photography.

The solution was to re-write the content making it appeal to the fashion trade whether they be small or large buyers of clothing. A simple interface and layout communicates relevant information in digestible amounts, new location photography conveys the size and scale of what the company has to offer, and a simple enquiry form, with downloadable versions of their catalogue, have made attracting new clients a breeze.

The result has been a 10x increase in new business enquiries and steady growth in trade sales during a period where most businesses were in decline.

Contrast provided the arsenal to attack the ice cream market included branding, photography, styling, viral, email marketing, packaging design, Flash website development and social media campaign.

Since the launch in mid-September, with creations such as The Sex Pistol, The Icecreamists have attracted attention from all over the globe and online following continues to grow at a rapid pace.

The Icecreamists are currently seeking a permanent site in central London.

“A self-proclaimed revolution in ice cream, the new brand is dripping in trendy imagery, graffiti-like fonts, scantily clad semi-goth models, edgy ice cream accoutrements and witty taglines and quotes. Clever flavour names, trendy graphics, downloadable wallpapers – even t-shirts and a pendant of their logo – are a part of a marking effort that parallels that of a new movie release.” If It’s Hip, It’s Here

Contrast aided in designing the branding and created supporting material including ephemeral media, online presence, communications, packaging design, styling, photography and animation.

Contrast structured, designed and developed a website with strong emphasised on customer service, a friendly team and professionalism of the firm.

A content management system allows staff to create new pages and publish news articles quickly and easily.

Taking new photography on-site, refreshing their branding and making their services more accessible, the new website has become a success for marketing themselves online.