Del Monte: Smooth As Ice Campaign
As 2010 drew to a close, Contrast Creative took on a brief from food giant Del Monte. They needed a concept shooting, print ad’s artworking and media placement managed, ready for January when the nation once again seeks out some healthier indulgence after all that festive excess.
The product was all about great taste, without the guilt, and the client wanted a look that screamed fresh, healthy lifestyles. Contrast Creative managed the entire process form start to finish, from planning the shoot through to placing the ad’s. The shoot was directed by our good friend Matt O’Connor and shot by photographers High Contrast.
The campaign is currently running in a range of popular national women’s magazines such as Grazia and OK and will continue throughout January.