We were recently approached by singer/songwriter Fiona Ford who needed some help with her branding, album artwork & photography as well as a social media strategy. We were happy to oblige and well placed to take this on varied task. As a full-service agency we have the benefit of being able to offer a vast range of creative services, from photography to coding, whilst keeping all work in-house.
In collaboration with the artist, Fiona, we honed into a specific style for the album artwork, before getting into the studio to bank some solid images that we could use as the back bone of the album visuals. Working with these we created a clean, cohesive design that pulled together all of the necessary copy without making things look too busy.
When it came to social media, we struck upon the idea of using Facebook as a platform from which to sell records. The key to making this work however was finding a way to make to purchasing and distribution process as simple as possible. Our solution to this was to create a custom tab that houses a Flash based console which allows visitors to view album information, listen to sample tracks and purchase either a full album or individual songs with ease. Payment is made via PayPal to keep the entire process as simple and secure as possible. The beauty of this system is that it keeps the artist in full control of their distribution process and sidesteps the fee’s associated through other channels such as iTunes. At the same time, any fans of the artist can quickly and easily preview and purchase the artists music with just a few clicks.