The Vintage Clothing Company, a client for over 10 years, approached Contrast wishing to increase their online trade of Vintage and Recycled clothing to retailers. The Vintage Clothing Company, one of the largest suppliers of vintage clothing in the UK, had already gained excellent rankings in search engines but were missing out on new leads because their site was lacking information and product examples.

The solution was to re-write the content making it appeal to the fashion trade whether they be small or large buyers of clothing. A simple interface and layout communicates relevant information in digestible amounts, new location photography conveys the size and scale of what the company has to offer, and a simple enquiry form, with downloadable versions of their catalogue, have made attracting new clients a breeze.

The result has been a 10x increase in new business enquiries and steady growth in trade sales during a period where most businesses were in decline.