Italian family-run business, Frederick’s Dairies approached Contrast to launch their new ice cream label, Antonio Federici.

Contrast designed and developed a complete Flash site for the ‘boutique’ ice cream which is packed with information on the product, history of the company, national tour dates, feedback form and a gallery showcasing their advertising campaign which was also shot and coordinated by Contrast. All this is accompanied by the classical sounds of Italian Opera, all designed to convey the Italian passion of the brand.

The ice cream is available to buy at Sainsbury’s and Waitrose.