A revolution for icecream as we know it! The Icecreamists is a new brand of ice cream that is set to challenge the likes of Ben & Jerry’s and Haagen-Dazs. The launch of the brand started with a six week installation in Selfridges, London and was supported by a comprehensive marketing and PR campaign.

Contrast aided in designing the branding and created supporting material including ephemeral media, online presence, communications, packaging design, styling, photography and animation.