Founded by the owners of Junk Shop, The Green Pound is a new scheme aimed to fight the recession while supporting the environment.

The idea is quite simple. Sell gift vouchers for local businesses that have ethical practices and donate profits to carbon reducing schemes.

The brief for the identity was to convey the green nature of the project and it’s Northern founding. Organic elements make up the logo including the Manchester Bee and Lancashire Rose.

The scheme is seeing steady growth, attracting businesses to join the scheme including The Royal Exchange Theatre, Manchester Climbing Centre, Holt Energy and ECOutlet to name a few.

Vouchers can be purchased online at Junk Shop. For more information on the scheme visit The Green Pound micro site.